Una Brands, a Singapore-based e-commerce aggregator, has secured $30 million in pre-Series C financing just five months after announcing its $30 million Series B funding in September last year. The latest round was led by Northstar Group, a regional private equity firm, which invested a mix of equity and debt.
Total Funding Exceeds $100 Million
With this new investment, Una Brands has now raised over $100 million in total funding since its inception in 2021. The company plans to utilize the funds to continue developing its platform and acquiring more direct-to-consumer brands in categories such as home and living, mom and baby, and beauty and personal care.
Diversification Key to Success
Una Brands has differentiated itself from other e-commerce aggregators by focusing on operating brands across various channels, including Amazon, Shopify, Shopee, Lazada, and Tokopedia. According to Kevin Boo, the company’s director of corporate development, Una Brands’ diversification in geography, e-commerce channels, and product categories provides a long-term competitive advantage and greater defensibility against industry headwinds.
Profitability Focus
Boo added that due to the macroeconomic environment, the company is also prioritizing profitability. Una Brands has achieved a $70 million revenue run rate for the latest fiscal year and expects to achieve EBITDA profitability this year. In September, the startup announced annualized revenue of more than $50 million.
Portfolio Growth
The company employs over 200 people across Singapore, Indonesia, Malaysia, Australia, India, and China and has acquired over 20 e-commerce brands in Asia. Its flagship brands, ErgoTune and EverDesk+, are now present in Asia and have recently expanded into the U.S. Una Brands also has Australian ‘unbreakable’ drinkware startup Bellaforte in its portfolio.
New Investor Partnership
Una Brands praised Northstar Group, stating: "We believe [Northstar’s] deep knowledge of the Southeast Asian markets and strong e-commerce experience will be very valuable to Una Brands as we look to double down our operations across the region."
Investor Base Expanded
Some of Una Brands’ earlier investors include Alpha JWC Ventures, White Star Capital, 468 Capital, 500 Global, Claret Capital Partners, Global Founders Capital, and Kingsway Capital.
The Future of E-commerce Aggregators
E-commerce aggregators like Una Brands are changing the landscape of online retail. With a focus on operating brands across multiple channels and product categories, these companies are providing a more comprehensive shopping experience for consumers. As the industry continues to grow, it will be interesting to see how e-commerce aggregators adapt to new market trends and consumer demands.
Una Brands’ Plans for Growth
With its latest funding round, Una Brands is poised to continue expanding its operations across Asia. The company’s commitment to profitability and diversification will likely contribute to its long-term success in the competitive e-commerce landscape.
Conclusion
Una Brands’ $30 million pre-Series C financing is a significant milestone for the Singapore-based e-commerce aggregator. With over $100 million in total funding, the company is well-positioned to continue developing its platform and acquiring more direct-to-consumer brands. As the e-commerce industry continues to evolve, Una Brands’ focus on diversification and profitability will likely serve as a model for other companies looking to succeed in this space.
About Una Brands
Una Brands is an e-commerce aggregator that operates across various channels, including Amazon, Shopify, Shopee, Lazada, and Tokopedia. The company has acquired over 20 e-commerce brands in Asia and employs over 200 people across six countries.
Contact Information
For more information on Una Brands or to learn more about their e-commerce aggregator services, please visit their website at www.unabrands.com.
